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HomeTechnologyOnline adverts estimated to use as much energy as a small country

Online adverts estimated to use as much energy as a small country

An AI that tracks digital advertisements’ vitality consumption may assist tech corporations and advertisers to behave extra sustainably


18 November 2022

Laptop screens showing various website

Displaying adverts and operating code that measures their efficiency place additional vitality calls for on gadgets

Ian McKinnell/Alamy

Every of the world’s 5 billion web customers is proven hundreds of adverts a day, and all these advertisements use an enormous quantity of vitality, say researchers.

“Internet advertising consumes greater than we expect, akin to a small nation,” says Patricial Callejo on the UC3M-Satander Large Information Institute in Spain.

Callejo and her colleagues labored with Cavai, an promoting tech firm primarily based in Norway, to develop CarbonTag, a system to assist advert tech corporations account …

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