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HomeTechnologyOnline adverts estimated to use as much energy as a small country

Online adverts estimated to use as much energy as a small country


An AI that tracks digital advertisements’ vitality consumption may assist tech corporations and advertisers to behave extra sustainably



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18 November 2022

Laptop screens showing various website

Displaying adverts and operating code that measures their efficiency place additional vitality calls for on gadgets

Ian McKinnell/Alamy

Every of the world’s 5 billion web customers is proven hundreds of adverts a day, and all these advertisements use an enormous quantity of vitality, say researchers.

“Internet advertising consumes greater than we expect, akin to a small nation,” says Patricial Callejo on the UC3M-Satander Large Information Institute in Spain.

Callejo and her colleagues labored with Cavai, an promoting tech firm primarily based in Norway, to develop CarbonTag, a system to assist advert tech corporations account …



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