An AI that tracks digital advertisements’ vitality consumption may assist tech corporations and advertisers to behave extra sustainably
18 November 2022
Every of the world’s 5 billion web customers is proven hundreds of adverts a day, and all these advertisements use an enormous quantity of vitality, say researchers.
“Internet advertising consumes greater than we expect, akin to a small nation,” says Patricial Callejo on the UC3M-Satander Large Information Institute in Spain.
Callejo and her colleagues labored with Cavai, an promoting tech firm primarily based in Norway, to develop CarbonTag, a system to assist advert tech corporations account …