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Stop calling it social media – these firms don’t care what we want

Twitter, Fb, Instagram and their ilk have been meant to allow us to chat freely in a digital public sq., however the corporations operating social media are simply as company as outdated media, says Annalee Newitz


| Columnist

14 September 2022

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ANOTHER month, one other algorithm change on a social media platform that has everyone peeved on-line.

This time it’s Instagram, the photo-sharing service owned by Fb. As a substitute of exhibiting us the cat images and marriage ceremony footage we would like, the app is clogging up our buddy feeds with tons of “reels”: autoplaying mini-movies. The issue? No person requested for this. The reels aren’t from mates or individuals you comply with. They’re simply random movies mucking up your feed and making it more durable to seek out the images you need to see. As many Instagram followers identified, it’s a pathetic try to …

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