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People prefer tech they think is old – even when it’s actually not

A collection of experiments discovered that folks favor know-how they assume was invented earlier than they had been born. The impact appears to carry if the know-how is not actually as previous as individuals assume it’s


9 September 2022

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Folks rating tech extra extremely in the event that they assume it’s older than they’re

Shutterstock/Fernando Blanco Calzada

Folks favor applied sciences that had been invented or commercialised earlier than they had been born. This “establishment bias” seems to carry true even when individuals assume the know-how is older than they’re however isn’t truly.

Matthew Fisher at Southern Methodist College in Texas and his colleague explored the established order bias by way of 4 experiments involving round 2500 adults within the US recruited by way of Amazon Mechanical Turk, a crowdsourcing platform.

The primary experiment examined how individuals understand aerogel, …

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